Project Three: High Street Place

Bluebird has had the privilege of working with some of the best architects and designers in the country. For High Street Place, a food hall in downtown Boston that is a  central hub for chefs, brewers, coffeemakers, and restaurateurs, Rockpoint Group hired Gensler to design the innovative building.

 A central theme of the design is the use of art deco and bronze highlights which define the overall identity. Bluebird participated in turning Gensler’s vision into a reality by fabricating a number of branding elements including the main entrance sign, various icons, and wayfinding. The final result showcases the “close-up magic” that Bluebird has come to be known for and echos the quality of the markets vendors.

Rendering by Gensler for the design as a hub for leading food specialists.

The distinctive main identity signs features hand-built channel letters with illuminated pin-line.

Beautifully crafted icons placed throughout the building.